Christy Ann Cosmetics

Luxury Brochure Design Print Collateral Brand Elevation Print Production Guidance

Ten luxury brochure concepts, print-ready in under two weeks.

Christy Ann Cosmetics needed new brochures, and needed them fast. A print run was already booked. The existing pieces didn't carry the elevated feel of the brand or the products inside them. We designed two formats, ten concepts in total, refined them through several rounds, and handed over print-ready artwork along with the exact specifications to give the printer.

Concepts Designed

Brochure Formats

1.5

Weeks to Print-Ready

Tri-fold

& Booklet

The Challenge

The brochures Christy Ann had were functional, but they read like a product list rather than a luxury cosmetics brand. Nothing about them matched the quality of the products or the price point. The print run was already scheduled, so there was no room for a long discovery phase or a slow design process. Whatever we made had to be right, and it had to be ready.

The Approach

A Chanel-inspired direction. Restrained typography, generous white space and a clean, quiet palette that lets the products carry the luxury instead of decorating around them.
Two formats, side by side. A tri-fold and a booklet, so she could choose the physical piece that suited her counter and her customer.
Five concepts per format. Ten designs in total, giving her genuine choice and a clear sense of the range available.
Specs for the printer, not just files. Paper stock, finish and trim size, so the printed brochure matched what she approved on screen.

The Outcome

Final artwork was delivered print-ready in a week and a half, comfortably inside the scheduled run. The brochures now look like they belong to the brand: simple, modern and clearly premium. She also walked into her print conversation knowing exactly what to ask for, rather than hoping the result would come back right.

What she was working with

The brochures the brand had been handing out before the redesign.

Before 1 / 3

The original in-studio services page every section trapped inside a heavy outlined box.

Pricing set as dense lists, with little hierarchy to lead the eye down the page.

Printed and in hand: functional, but a long way from a luxury counter piece.

The final pieces

Two formats, both print-ready: a booklet and a tri-fold.

After 1 / 4

Bridal pricing and signature packages, set in a restrained serif with generous white space.

The tri-fold, outside: cover, contact panel and studio introduction.

The tri-fold, inside: pricing, packages and services across three panels.

What we delivered

Design, choice, and the production detail that decides how it actually looks in print.

Tri-fold brochure design

A full tri-fold layout designed around the product photography, with the panels sequenced to read in the order they unfold.

Booklet brochure design

A multi-page booklet format for the same content, so the brand had a choice of physical feel, not just a choice of artwork.

Ten concept directions

Five designs per format. Real options to react to, rather than a single take-it-or-leave-it direction.

Rounds of refinement

Tight feedback loops to narrow ten concepts down to the final pieces without losing the deadline.

Print-ready artwork

Final files prepared properly for commercial print and handed over ready to send.

Printer specifications

Exactly what to ask the printer for (paper stock, finish and trim size) so the printed piece matched the design on screen.